The _ identifies nine strategically relevant activities that create value and cost in a specific business.ġ2. The _ is a tool for identifying ways to create more customer value.ġ1. The Japanese have refined the value delivery process to include a component that emphasizes _.ġ0. The last step in the value creation and delivery sequence is _ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.ĩ. The first phase of the value creation and delivery sequence is _ that represents the “homework” marketing must do before any product exists.Ĩ. Today, the “mass-market” is actually splintering into numerous _, each with its own wants, perceptions, preferences, and buying criteria.ħ. The traditional view of marketing is that the firm makes something and then _ it.Ħ. In a hyper competitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and _ superior value.ĥ. The task of any business is to deliver _ at a profit.Ĥ. having total control of its distribution channel from the time the goods are produced until the time they are soldģ. having a great knowledge of which goods should be bought from which marketsĮ. having extensive experience in the clothing industryĭ. having few middlemen and owning no factoriesĬ. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following EXCEPT _.Ī. A key ingredient of the marketing management process is insightful, _ marketing strategies and plans that can guide marketing activities.Ģ. Chapter 2 & 3 MCQ's : Marketing Management 13th edition by "Kotler"Ĭhapter 2 : Developing Marketing Strategies & Plansġ.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |